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Sponsorship & Charity Requests

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Applying for sponsorship or asking for a charitable donation?

We are firmly dedicated to playing a role in supporting our broader community through sponsorship of events or organisations, encompassing sporting, educational, and various community initiatives.  All sponsorship requests and charitable donation inquiries are overseen by Brook Serene Boutique Hotels.  For assistance with your application or request, please refer to the following information.

  • Guidelines

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    Brook Serene & Company Ltd will consider sponsoring events or organisations that enable Brook Serene to:

    • Showcase one or all of our properties
    • Create a connection within the community
    • Generate exposure
    • Create future revenue opportunities
  • Criteria

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    We have guidelines in place to assess the appropriateness of sponsorship or charitable donation requests.  Brook Serene will only entertain requests that align with our objectives, which include:

    • A cause that demonstrates a significant and lasting impact on the local community.
    • The target audience for the prize aligns with the correct demographic.
    • The package will have a high perceived value associated with it*
    • We reserve the right to request a reserve set at 50% of face value.
    • The name or logo of Brook Serene (or the specific hotels) must appear on event banners, posters, approved printed material, displays, websites, direct marketing material, and social media platforms.
    • Preference will be given to organisations or causes that our team is passionate about, and community groups that support our locally-owned business.
  • Submissions

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    To submit a sponsorship request, please email the following details to;

    • Which hotel you are requesting support from
    • Contact details, including phone and email
    • A detailed description of your group, charity, organisation, team, event
    • Where and when the event is to take place
    • The level of exposure of the event e.g. number of attendees/viewers
    • Likely demographic and reach of the activity i.e. local, regional or national
    • What rights and benefits are offered to Brook Serene (e.g. opportunity for media advertising, social media, tickets to the event, signage, or other exposure)

    We receive numerous sponsorship and charitable requests and applications, and unfortunately, we can only support a minority of them. All requests must be submitted in writing.

    Requests for support for events within 7 days will not be responded to, except in certain exceptional circumstances. We review these regularly and will provide a written response within 21 days. Please note that we do not support raffles and cannot offer cash donations or sponsorships.

  • Evaluation

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    An evaluation of the sponsorship will be required, detailing the total amount the auction raised, the amount our sponsorship raised, along with the name, address, and phone number of the winner or prize recipient of the voucher. This information must be supplied to Brook Serene Hotel Management within 21 days.

The George_Exterior_Day

Caring Luxury

The ‘Caring Luxury’ policy is founded on three pillars:

  1. Caring for our people – manaakitanga
  2. Caring for our community – kotahitanga
  3. Caring for our environment – kaitiakitanga

Supporting and sponsoring community fundraising initiatives is a significant aspect of our caring luxury policy.

Looking for the perfect gift?

The perfect gift for any occasion.  Surprise a friend, a colleague, or even the employee of the month with a luxury experience at The George. 

Special Offers


By far our favorite for the trip. Staff was outstanding and breakfast wonderful. The concierge (Bryan) graciously offered suggestions of what to do while in town. ( Our plans were set but he had no way of knowing that). Turndown service was a pleasant surprise along with the surprise gift of “George” the little teddy bear on each bed with a sweet message. Even the unexpected fire alarm that went off in the middle of the night was handled professionally with a gift of a free night on the next visit.

– Anonymous – 2024, Chicago, Illinois