Sustainability & Caring Luxury

Our commitment to the environment and our community

As part of the local and international community, we understand that our actions impact those around us as well as the larger environment. We are proud to hold an EnviroGold rating from Qualmark for our commitment to sustainability. We call our philosophy Caring Luxury.


The George is proud to be a signatory to the Tourism Industry Aotearoa Sustainability Commitment.  This commitment aligns with our Caring Luxury ethos and is broken down into four pillars; economic resilience, visitor satisfaction, community and environment.

Our Caring Luxury program involves initiatives across all of these pillars and multiple actions and decisions all 12 of the individual commitments to provide a superior guest experience, add value to the community that we operate in, ensure a resilient economic base, and reduce our impact on the natural environment.


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Some of our actions developed naturally, for example, The George has been involved in helping various charitable organisations for numerous years. Other actions are driven by a desire to protect what we hold dear. For example, our ongoing commitment to reducing our impact on the natural environment has triggered management and employees to develop many initiatives to ensure we do our part in helping New Zealand remain the clean and green country we are proud of.

Furthermore, as evidenced by our New Zealand Art collection, The George has for many years been a keen supporter of local artists. What is perhaps less known is that we also strive to source local products and utilise the skills of local craftspeople for our furniture and refurbishments.  

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Economic Commitments

We are focused on long-term financial performance and resilience. 

We invest to create value and opportunities, and to drive sustainable practices. 

We innovate to solve problems, create new ways to do things and increase productivity. 


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Visitor Satisfaction Commitments

We strive to always meet or exceed visitor expectations. 

We incorporate Aotearoa New Zealand’s culture and heritage as part of delivering a unique and authentic visitor experience. 

We engage with visitors about how to be great travellers within Aotearoa New Zealand. 


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Community Commitments

We attract, support and develop the workforce we need to flourish and succeed. 

We actively and positively engage with the communities in which we operate, taking a leadership role to champion causes that are important to the community. 

We have socially and environmentally sustainable supply chains. 


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Environment Commitments

We take responsibility for the entire life cycle of products and services we use and ultimately eliminate the waste associated with these. 

We act urgently to contribute to Aotearoa New Zealand’s transition to a net zero carbon economy. 

Person standing in lobby wearing sustainable The George tote bag

Tote Bags

08 June 2023

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Akaroa Salmon

14 February 2023

Eastern Drycleaners

03 February 2023

Whitestone cheese served at The George

Whitestone Cheese

13 February 2023

Reusable coffee keep cup from The George

Reusable Cups

07 February 2023

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The Court Theatre

10 February 2023

Image of an insulated refillable drink bottle from The George hotel

Reusable Drink Bottle

08 February 2023

Water station with jug and glasses

Water Stations

08 February 2023

Three refillable bathroom amenity bottles from The George

Amenity Bottles

08 February 2023

What our patrons say

I stayed at the George recently and was impressed with the impeccable service given by all staff members. Friendly, polished and professional, they were a credit to the hotel. The evening meal at the Bistro was excellent, and I was surprised to realise that the hotel does a turn down service - complete with chocolate and "George", a little momento teddy bear to take home (which I did,I just couldn't resist!). It's a wonderful hotel, close to the city, yet set in a very green and peaceful part of town. I wouldn't hesitate to stay again, and plan to next time in a personal capacity with my husband. Kohinui 24 March 2022

From the moment you walk through the front doorway of The George hotel, it feels like coming home. Familiar faces with smiles and enthusiastic welcomes and a feeling that, although you want to rush up to your beautiful room, the idea of staying in the bar lounge area for a beverage and a snack is so inviting also. This is a little haven of peace and luxury only such a short distance from the city energy that Christchurch has in spades. I am torn - I want to tell everyone how amazing The George hotel is - but a part of me wants to keep it to myself! Either way, when I am fortunate enough to visit again, it will feel cozy and luxurious because that's what they do so well. See you again soon!

I love staying at The George, there is an old fashioned and much missed intimate pride to everything the staff do. Your stay feels important to everyone. The rooms are well appointed, the location is excellent and the restaurant serves excellent food. As someone who travels extensively for business there is something entirely comforting knowing I'm heading to stay at The George.

From the moment I stepped into The George Hotel, to having left, the experience was one of great customer service and outstanding moments that made it memorable. Would stay again!