The George is proud to be a signatory to the Tourism Industry Aotearoa Sustainability Commitment.  This commitment aligns with our Caring Luxury ethos and is broken down into four pillars; economic resilience, visitor satisfaction, community and environment.

Our Caring Luxury program involves initiatives across all of these pillars and multiple actions and decisions all 12 of the individual commitments to provide a superior guest experience, add value to the community that we operate in, ensure a resilient economic base, and reduce our impact on the natural environment.

Some of our actions developed naturally, for example, The George has been involved in helping various charitable organisations for numerous years. Other actions are driven by a desire to protect what we hold dear. For example, our ongoing commitment to reducing our impact on the natural environment has triggered management and employees to develop many initiatives to ensure we do our part in helping New Zealand remain the clean and green country we are proud of.

Furthermore, as evidenced by our New Zealand Art collection, The George has for many years been a keen supporter of local artists. What is perhaps less known is that we also strive to source local products and utilise the skills of local craftspeople for our furniture and refurbishments.