Sponsorship & Charity Requests

Brook Serene & Company Ltd will consider sponsoring events or organisations that enable Brook Serene to:

• Showcase one or all of our properties
• Create a connection within the community
• Generate exposure
• Create future revenue opportunities

We have guidelines in place to assess the appropriateness of sponsorship or charitable donation requests.  Brook Serene will only entertain requests that align with our objectives, which include:

• A cause that demonstrates a significant and lasting impact on the local community.
• The target audience for the prize aligns with the correct demographic.
• The package will have a high perceived value associated with it*
• We reserve the right to request a reserve set at 50% of face value.
• The name or logo of Brook Serene (or the specific hotels) must appear on event banners, posters, approved printed material, displays, websites, direct marketing material, and social media platforms.
• Preference will be given to organisations or causes that our team is passionate about, and community groups that support our locally-owned business.

To submit a sponsorship request, please email the following details to enquiries@brookserene.com;

• Which hotel you are requesting support from
• Contact details, including phone and email
• A detailed description of your group, charity, organisation, team, event
• Where and when the event is to take place
• The level of exposure of the event e.g. number of attendees/viewers
• Likely demographic and reach of the activity i.e. local, regional or national
• What rights and benefits are offered to Brook Serene (e.g. opportunity for media advertising, social media, tickets to the event, signage, or other exposure)

We receive numerous sponsorship and charitable requests and applications, and unfortunately, we can only support a minority of them. All requests must be submitted in writing.

Requests for support for events within 7 days will not be responded to, except in certain exceptional circumstances. We review these regularly and will provide a written response within 21 days. Please note that we do not support raffles and cannot offer cash donations or sponsorships.

An evaluation of the sponsorship will be required, detailing the total amount the auction raised, the amount our sponsorship raised, along with the name, address, and phone number of the winner or prize recipient of the voucher. This information must be supplied to Brook Serene Hotel Management within 21 days.