For more information on our sustainability initiatives visit our Caring Luxury page

The Tiaki Promise

The Tiaki Promise is a commitment to care for New Zealand, for now, and for future generations.


The Tiaki Promise is a commitment to care for New Zealand, for now, and for future generations.  We encourage all of our guests to follow the principles of the Tiaki Promise and to make a commitment to act as a guardian, protecting and preserving our home.  The guiding principles of the Tiaki Promise are;

Care for land, sea and nature, treading lightly and leaving no trace
Travel safely showing care and consideration for all
Respect culture travelling with an open heart and mind

You will see these principles brought to life through our commitment to support environmental causes, and our caring luxury policy, our company values of integrity and respect, and our involvement with a host of community groups, charities, and other organisations. By following the tiaki promise while you journey through New Zealand you are making a commitment to act as a guardian protecting and preserving our home for future generations.


Image describing the Tiaki Promise with the ocean and a dolphin in the background

Tread lightly

The George has a variety of initiatives in place to reduce waste and recycle products.  From carbon footprint actions to procurement measures, water conservation and partnership with environmental groups to our employee volunteer scheme.

Care and consideration

The George encourages you to travel safely caring for yourself and others, to be mindful, to take time for yourself.  The George is also actively involved with a number of community, charity groups, cultural and arts organisations that bring enrichment to our community.

Open heart & mind

The George values include integrity, respect, profitability, innovation and excellence.  Integrity in that we do what we say and respect - we treat our guests, suppliers and partners as we wish to be treated ourselves.  

What our patrons say

From the moment I stepped into The George Hotel, to having left, the experience was one of great customer service and outstanding moments that made it memorable. Would stay again!

Alex and Morgana are absolutely the best. Alex accommodated us on our arrival and nothing was an issue. We cannot speak highly enough of your staff in general. We love staying at your hotel. Your staff pride themselves in hospitality. Not just service. Thank you to everyone that made our stay so welcoming yet again!!

I love staying at The George, there is an old fashioned and much missed intimate pride to everything the staff do. Your stay feels important to everyone. The rooms are well appointed, the location is excellent and the restaurant serves excellent food. As someone who travels extensively for business there is something entirely comforting knowing I'm heading to stay at The George.

Service is excellent with well-appointed rooms and perfect location. We even got a free teddy bear to take away which was an unexpected bonus! Its the small things right. Great coffee and rooms were recently renovated, bed was first class.